To put your home on the market is a big deal. You need an agent who understands it and who treats this responsibility seriously. The key is that you work with a real estate agent who not only has the local neighborhood expertise, but also has the resources and marketing approaches to market your residence on a local, national and international scale.  More exposure creates more demand…More demand creates more buyers…More buyers will maximize your home price.  At the end of the day, you want to feel comfortable that you did not leave money on the table.

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THE RIGHT LISTING AGENT SHOULD BE…

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1. Able to analyze the real estate market on regional and local level, detailed to the right price range.

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2. Able to support your pricing decision by providing evidence of competitive properties in your own neighborhood and reasons to adjust your price up or down.

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3. Able to tell you the market information on a few competitive neighborhoods outside of your own, from the perspective of potential buyers in your price range.

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4. Able to give you advice to get your house ready for the market, and provide relevant resources.

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5. Able to concert a marketing campaign to bring the most buyers to your house in the least amount of time on the market.

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6. Able to select the best buyer who can close the deal by looking at the true incentive of a buyer and their loan/cash.

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7. Able to communicate and negotiate with the other side to create a win-win agreement that will be more likely to make it through the process.

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8. Willing to and know how to work with appraisers to eliminate/minimize the risk of another potential road block in escrow.

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9. Aware of the complicated requirements in selling a home to fully protect you.

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10. Willing to cooperate with all brokers to get the best price for you.